research + strategy
At the heart of it all, I believe in the connective beauty of the creative act—how it teaches us about each other and ourselves, opens our eyes to the world around us, and can imbue every moment with just a little more joy.
Why?
I’m Christie Little. With a penchant for projects with all hands on deck, I have over 15 years of experience across design, writing, and strategy. I’m a deep-dive generalist, with a cross-genre focus on asking good questions, listening deeply, and surfacing beautiful truths. And I can sweat the details like nobody.
Who?
Select Partners
Cardboard Toast, Publicis, Ogilvy, Radical Media, The O Group, Stein Rogan + Partners, Ammirati, Pereira & O’Dell, DiMassimo Goldstein, Untitled Future
Select Clients
LinkedIn, Square Roots, Moet Hennessy, Une Femme Wine, Logan Killen Interiors, Cardboard Toast, Still Austin, Urban American Farmer, Burt’s Bees, Mastercard, Untitled Future, Siemens, Alteryx
What?
I primarily work alongside creative teams—either in-house or with small shops—for the following:
Foundations
Vision, Mission, Purpose
Values, Philosophy, Beliefs
Creative Process Mapping
Creative Briefs & Kickoffs
Team Workshops
Research
Design Research
Competitive Landscape
Trends & Culture
Historical Context
Object Stories
Brand
Brand Strategy & Positioning
Campaign Strategy
Audience Research & Personas
Experience & Service Mapping
Brand Voice & Copywriting
How?
Express yourself. / A good *library is a fundamental right. / Be audacious. / Always take the bar seat. / Balance hand and heart. / Watch with glittering eyes.
the other How
Multi-month and/or part-time consulting is my ideal, but I’m always open to conversations for the right clients or agency partners, projects big or small. As long as we’re pushing to make the world a more beautiful and creative place, in one way or another, I’m down to make it happen.