Singular foundations and compelling strategy for visionary creative pursuits.
Foundations
Distilling a distinctive point of view with the central ideas and beliefs that drive bodies of work, focused projects, or creative brands.
Vision, Mission, Purpose
Values, Philosophy, Beliefs
Creative Process Mapping
Creative Briefs & Kickoffs
Team Development Workshops
Lost Vocabularies is a multidisciplinary consultancy offering development, consulting, and workshops for creative teams looking to deepen their practice and enrich their output.
I specialize in three areas of work:
Context
Research, insights, and workshops designed to unify teams, spark big ideas, and inform dynamic strategies.
Audience Research & Personas
Competitive Landscape
Trends & Culture
Design Research
Experience & Service Mapping
Strategy
The necessary tools to build a universe of holistic experiences and form meaningful relationships with key audiences.
Brand Strategy & Positioning
Campaign Strategy
Brand Voice & Copywriting
Experience Design
Initiatives
Hi, I’m Christie.
With a penchant for projects with all hands on deck, I have over 15 years of experience across design, writing, and strategy. I’m a deep-dive generalist, with a cross-genre focus on asking good questions, listening deeply, and surfacing beautiful truths. And I can sweat the details like no one else.
At the heart of it all, I believe in the connective beauty of the creative act—how it teaches us about each other and ourselves, opens our eyes to the world around us, and can imbue every moment with just a little more joy.
To learn more about my experience, look here. To get a little more insight to my point of view, check out my substack. Or better yet, just reach out for a proper hello.
I’m a nerd for the arts, design, and placemaking and so are the people I love working with.
Select Partners
Cardboard Toast, Publicis, Ogilvy, Radical Media, The O Group, Stein Rogan + Partners, Ammirati, Pereira & O’Dell, DiMassimo Goldstein, Untitled Future
Select Clients
LinkedIn, Square Roots, Moet Hennessy, Une Femme Wine, Logan Killen Interiors/Sunday Shop, Cardboard Toast, Still Austin, Urban American Farmer, Burt’s Bees, Untitled Future, Alteryx
What People Say
“Christie was integral in launching Square Roots, and was a key member of our startup team. In her roles of Brand Director and Head of Comms, Christie grounded our company with a clearly defined purpose and played a massive role in formulating our company culture. She worked relentlessly to understand our different audiences, through several early-stage pivots, and sought to create authentic connection with all those cohorts - including our customers, our team, and the communities where we've opened farms. In short, we would not be Square Roots today without Christie's work from "day 1".”
- Tobias Peggs, Founder + CEO, Square Roots
“Christie is a remarkably talented and passionate thinker. Her approach to strategy is nuanced—in the best way possible. She invites confident collaboration in her work, helping to foster a respectful and playful environment that enables those she engages with in projects can reach their fullest potential.
I brought Christie on to a project recently that was with a client in an industry that was entirely new to her. She immediately immersed herself in the world of the client and built a working knowledge of their subject matter with diligence, humility and keen interest. She processed information that was shared with her with clarity and focus, sifting through the details to find the most compelling insights. Her ideas were grounded in human-centered principles that reflected her own perspective on the world while also keeping the client's best interest, audience understanding and business objectives in mind.
I can't wait to collaborate with Christie again in the near future. She's truly one of those rare finds in the world of brand strategy.”
Justin Boone, Founder, Untitled Future